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The German Embassy, in co-operation with the Pakistan German Business Forum (PGBF) and German-linked companies and institutions active in Pakistan organised a unique exhibition titled 'Germany on the Road' aimed at increasing positive connections with local business community and industries.
BASF Pakistan participated in the event with an attractive and prominent stall area, exhibiting its wide range of innovative products and solutions in the areas of textiles, leather, engineering plastics, construction chemicals, home & personal care, polyurethanes, catalysts and petrochemicals to name a few. BASF's stall was one amongst the most visited stall at the forum with over 500 footfalls.
The event comprised of a formal opening session at Lahore, attended by high ranking Embassy officials, government functionaries, leading business conglomerates, specialists and customers. BASF used this platform to invite its existing and potential customers.
Speaking about BASF's presence at the forum, Qazi Sajid Managing Director, BASE Pakistan said: "The exhibition aims to highlight the role of German companies and institutions in strengthening the Pakistani economy. As a leading German business corporation operating in Pakistan, it was a privilege to get associated with the event."-PR

Copyright Business Recorder, 2012

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