The call on Alex FM radio is aimed at the residents in the overcrowded Johannesburg sprawl of shanties and houses: "Stop walking and start riding, it is time to get liberated!"
It's made by the representative of the main Indian motorcycle manufacturer which wants to flood South Africa's townships with cheap bikes, despite there being no local culture of two-wheelers which rule the road elsewhere in Africa.
"South Africa is a very particular market," said Karan Patni, southern Africa marketing manager for Bajaj which has opened four outlets around Johannesburg to target the untapped bike market.
"The black South Africans who live in townships, they don't have their own means of transport. They have to walk to a taxi rank, take a taxi and probably take another one. They spend a lot of money, and waste a lot of time."
Since the fall of apartheid in 1994, private car use has leaped in South Africa alongside a growing black middle class with more than 50,000 new and used cars sold in May alone this year.
But the overwhelming majority of locals are forced to use the privately run mini-bus industry which has a shocking record of deadly accidents and violence.
Only one in 10 of 40 million blacks own a car, with massive unemployment and poverty pushing even a 70,000 rand ($8,300, 6,600 euros) budget Chinese model out of the reach of most.
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