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KARACHI: The sale of DELL 'NoteBook' has gone up by 30 to 40 percent during COVID-19 pandemic in Pakistan.

Speaking to the media on the sidelines of an event organized by DELL Pakistan, Naveen Siraj, Country manager DELL Pakistan said that the sales of DELL 'NoteBook' went up by 30 to 40 percent during COVID-19 pandemic in Pakistan.

The DELL Pakistan is going to become a pioneer in aerial advertisement in Pakistan, albeit it is an old form of advertisement running successfully in other parts of the world. Commenting about the campaign Naveen said that "We are launching a new campaign in order to encourage the people to buy new technologies. We assure to provide latest technologies to our customers in Pakistan especially with this changing time and changing way of working from homes or workplaces during pandemic." He said that DELL Pakistan is adopting this way of branding with the aim to attain maximum reach of customers across 50 cities of the country.

Meanwhile, Muzamil Athar, Muller and Phipps Pakistan said that this campaign would commence in Karachi from September 7, 2020 for next five days and during the campaign, Karachiities could get a chance to win a 10th generation DELL Latitude laptop by submitting a snapshot of an aircraft.

"Our distributors will also have a chance to get flying experience, if they sell 100 plus laptops during the period," he added.

Copyright Business Recorder, 2020

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