LAHORE: Pakistan Cricket Board (PCB) has signed a satellite broadcast deal for broadcast in Pakistan with PTV Sports and a further agreement to secure cable distribution with I-Media Communication Services.
The broadcasting arrangement is structured to provide for increasing revenues over the term of the cycle and PCB expects to earn in excess of US$200 million over the three year term, a PCB spokesman, said.
The broadcast agreement is for Pakistan only while PCB will be soon finalizing the grant of its broadcast rights for international territories separately as well as launching a new structure for its digital media rights. Under the arrangement all Pakistan International Home Series of the Senior Cricket Team and the Women's and Junior cricket teams will be broadcast live on PTV Sports. Also for the first time all the major Domestic tournaments, including the Quaid-e-Azam Trophy, the National T-20 Cup, the One Day Pakistan Cup and the National U-19 One-Day and National U-19 Three Day tournaments, will be broadcast live on PTV Sports and distributed across Pakistan on cable networks. The supporting cable distribution agreement, unlike in the past, seeks to ensure that the broadcast content of PCB cricket is not redistributed without proper authorization which was one of the reasons for greatly diminishing the value of PCB content.
Copyright Business Recorder, 2020
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