Naveena steel is set to modernise Pakistan’s skyline

In a time when the coronavirus (COVID-19) has hit the world economy hard, every business is trying to stay strong in their respective field, Naveena Group forayed into the steel industry with the promise to deliver “New Strength for a New Age”.

According to the latest economic developments, it has been recognised that the construction industry is playing a pivotal role in the economic growth of Pakistan. Recently, Fitch forecasted that the real annual growth rate of Pakistan's construction industry will be an average of 8.9% over the next 5 years, which will increase the demand of construction materials such as steel. As of mid-2019, it has been estimated that domestic steel production has touched the 4.5 million mark, making a positive impact on Pakistan’s GDP. In view of these circumstances, Naveena Steel has entered the market to bridge the gap between the demand & supply of quality steel in transforming Pakistan's steel industry.

Moreover, Prime Minister Imran Khan’s recent scheme of NAYA PAKISTAN HOUSING PROJECT (NPHP) has incentivized the entire construction industry as it announced a subsidy of PKR 30 billion, urging the construction industry and investors to "take advantage of the opportunity", as the government tries to mitigate the economic impact of the coronavirus outbreak. This will generate the demand for steel & cement, for which Naveena Steel is set to contribute to by providing better quality steel rebars that will help build state-of-the-art infrastructure for all residential and commercial projects.

With its Italian manufacturing plant located at Karachi’s Port Qasim, Naveena Steel produces pure steel rebars meeting international standards for all types of construction. They are proud to be certified by ISO 9001 and PSQCA. Naveena Steel rebars are based on ASTM (American Society for Testing and Materials) Standards and British Standards, making a mark in the international market.

In Pakistan, the construction industry is the second largest after agriculture, which gives great opportunities to steel producers to thrive upon. With immense potential and growth to be seen in Pakistan’s construction sector, after identifying the shortages of labor, construction materials and equipment, Naveena Steel has promised to outperform and produce the highest quality steel rebars with a production capacity of 300,000 TPA. Naveena Steel strongly believes in energy efficiency and works hard towards protecting the environment by implementing low energy consumption technology.

What makes Naveena Steel different is that their rebars are more refined than ordinary steel rebars, as they are manufactured using the latest technology and modern processes, like Direct Rolling Technology, besides going through several rigorous procedures before being used in construction. They are not only stronger but also cost-efficient while ensuring ductility and flexibility, making the bars earthquake-resistant.

Naveena Steel is the first in the steel industry and in Pakistan to use direct rolling with Induction Heating System, which is not just energy and cost-efficient, but also produces better quality bars. Moreover, as water consumption is a global challenge, Naveena Steel’s upgraded technology ensures maximum water recycling, leaving the plant with zero liquid discharge.

In order to attain and maintain the market leader status in a cut-throat market, it is imperative for any business to set a unique system to stand out from the crowd. Keeping in mind the unpredictable natural calamities and ever changing weather situation, Naveena Steel has come up with better quality steel to facilitate modern structures that not only look pleasing but can also withstand external factors. This not only helps Naveena Steel ensure safety but also sets itself on top of their game amidst the competition.

Like other cosmopolitan cities in the world are renowned for their infrastructure, such as New York, Tokyo, Dubai, Chicago, Melbourne and Sydney, Naveena Steel wants to take the initiative to improve and enhance the country’s infrastructure and bring it at par with other mega cities across the globe.