KARACHI: Santex Products, one of the first manufacturers of feminine hygiene products in Pakistan, has partnered with the Institute of Business Administration (IBA), Karachi, to promote awareness around the need to have easy access to sanitary napkins within the campus facility.
Santex products is the first company in Pakistan to launch a Breathable Portfolio of sanitary napkins and panty liners. Under this partnership, the company will supply its Breathable range to fill in the four newly-installed feminine hygiene vending machines at both campuses.
"The need for easy access to feminine hygiene products cannot be stressed enough," said Rodrigues Marketing Manager, Santex Products. "As female students, campus life becomes challenging when there is a lack of access to such necessities. We are beyond delighted to be able to partner with IBA for such a critical cause. As a brand our mission is to create awareness for feminine hygiene needs and provide our consumers with innovative, high quality products that help satisfy monthly needs."
Speaking at the event about the importance of this campaign, Patron of IBA's Student Council, Dr Nida Aslam also added, "Around 55% of IBA's student body comprise of females and it is extremely imperative that we provide a comfortable space for them to study, to work and to nurture their skills. This is a milestone of my career as the IBA Student Counselor and it endorses the fact that we need more females in the top management to bring positive changes in our society at large. I am grateful to Santex Products and the brand team of Butterfly for their unwavering support."-PR
Copyright Business Recorder, 2020
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