KARACHI: Master Changan Motors Limited (MCML) is planning to commence production in second shift by April 2021 to meet the increasing demands of its vehicles. This was stated by Master Changan Motors CEO Danial Malik during the launch of Pakistan's first Euro-5 smart sedan car, the Changan Alsvin, at a press conference held at local hotel here.
Speaking at a press conference along with MCL director Sales and Marketing Shabbiruddin, Danial said the company, which had already increased its production by 300 percent, was planning to commence production in second shift by April 2021.
He said that the company was also striving to accelerate localization in order to maintain its prices after the expiry of Greenfield status and added that Greenfield status under the Auto policy 2016-2021 and entered into a joint venture with Changan automobile with an initial investment of $100 million - the largest investment of its kind by an OEM in Pakistan's history. The company established a plant in Karachi with an annual production capacity of 30,000 units. The JV further invested $36 million to introduce the Alsvin in Pakistan and aims to bring in a couple of more exciting models by June 2021. Master Changan Motors is offering the Alsvin in three variants. The first is the 1.37-litre smart manual transmission variant. Alongside this, the car has 1.5 litres 5-speed Dual-Clutch Automatic Transmission (DCT); and at the top of the line, will be the luxurious 'Lumiere' edition with 1.5-litre DCT packed with features customers in this segment could previously only have dreamt of.
Shabbiruddin, Director Sales & Marketing while explaining the marketing strategy commented, "For long, customers had no other option but to opt for a bare bone hatchback or a feature packed yet used imported vehicle..." The first locally produced Alsvin is all set to be rolled off the assembly line within a few days.
Copyright Business Recorder, 2020
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