Malaysian supplier of surgical instruments and implants, AM Medicare Sdn Bhd, has finalised a deal worth Rs 135 million with Care & Cure Ltd of Pakistan to market its products in Malaysia. AM Medicare will help sell Care & Cure's surgical and dental instruments, hollow wares, hospital furniture and diagnostic instruments under the brand name "AM Surgical", said a statement issued by High Commission of Pakistan in Malaysia here on Monday.
The deal, valued at RM 4.5 million (Rs 135 million) a year, is for two years and comes following efforts of the Pakistan High Commission in Malaysia and the Trade Development Authority of Pakistan which recently sent a strong 11-member delegation comprising leading exporters of surgical/dental instruments to represent Pakistan at the APHM (Association of Private Hospitals of Malaysia) World Health Conference & Exhibition held on 17-19 July 2012 in the Malaysian capital.
Pakistan's High Commissioner to Malaysia, Masood Khalid welcomed the deal, calling it a way forward for the Pakistani and Malaysian companies dealing in healthcare to forge similar joint partnerships and business collaborations in coming days. The statement quoted Masood as saying the Pakistani surgical and dental instruments were known throughout the world for their competitiveness, effectiveness and durability and were earning precious foreign exchange worth millions of dollars for the country.
He said Pakistani surgical and dental equipments were already reaching markets in the US, Europe and Middle East in large number and the recent visit of the Pakistani exporters to Malaysia and their participation in the world healthcare moot and exhibition had paved the way for the Pakistani products and instruments to make their way into the Malaysian market and others in the region.
Meanwhile, AM Medicare has said it is confident it can enhance the AM Surgical brand as its Pakistan partner has the "necessary documentation and expertise" to make it successful here. AM Medicare is currently marketing its products to both the private and government sectors, AM Medicare managing director Abul Kalam Mohiadeen said in the statement.
According to the Surgical Instruments Manufacturers Association of Pakistan (SIMAP), Pakistan's surgical exports stand at US $225 million (2009-10) while the total capital investment in the surgical industry is estimated at Rs 20 billion. There are about 1000 to 1200 active small and medium surgical units with labour force ranging from (10-500). The number of workers in the surgical industry is about 500,000. The industry manufactures about 110 million instruments annually.
Pakistan mainly exports two types of surgical instruments, including the disposable instruments which constitute 80% of exports; reusable instruments which account for 19% of exports; and advanced devices which are 1% of the exports. The leading buyers of Pakistani surgical instruments are United States (US $57 million), Germany (US $34 million), United Kingdom (US$24 million), France (US$11 million), Brazil (US$8 million), Italy (US$7 million), Japan (US$6 million), Australia (US$5 million), UAE (US$5 million) and Mexico (US$4 million), the statement added.
Comments
Comments are closed.