KARACHI: The Coca-Cola Export Corporation, Pakistan has appointed Aisha Sarwari as the new Director, Public Affairs, Communications and Sustainability, for Pakistan and Afghanistan region. She joins at a time when the Company identifies Pakistan as the largest market in the region, and also a time of global restructuring to instil a flat and integrated system that gains enterprise efficiencies amidst the Covid-19 pandemic.
Aisha brings over 18 years of leadership experience in communications, public relations and sustainability across several industry sectors and the Government. Her early career was in the US with international news organisations including CNN and National Public Radio. Her consulting and programme work spans the Bill and Melinda Gates Foundation, USIP, and the World Bank. She has also previously worked with Adam Smith International, USAID, the Punjab Board of Investment, and most recently Jazz.
“Aisha’s wide experience and expertise fulfil the prerequisites for this important leadership role, especially amidst the pandemic, and it will prove to be an asset for the company, while exploring new modes of Coca-Cola brand’s story-telling. We are looking forward to her strengthening relations with our stakeholders and supporting business sustainability,” stated Fahad Ashraf, VP and General Manager for Pakistan & Afghanistan region at The Coca-Cola Export Corporation.
In addition to two published books, Aisha has been an opinion-former in Pakistan and abroad for several years, raising awareness about the need to advance women economically. Her opinion pieces have been featured in The Guardian, BBC World and NPR. In Pakistan, she has been a regular contributor to The Express Tribune and Dawn.com. She is a Dean’s Scholar from San Jose State University, California, in media and communication, and is currently based out of Islamabad.—PR
Copyright Business Recorder, 2021
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