AGL 38.50 Increased By ▲ 0.02 (0.05%)
AIRLINK 196.51 Decreased By ▼ -6.51 (-3.21%)
BOP 10.00 Decreased By ▼ -0.17 (-1.67%)
CNERGY 6.38 Decreased By ▼ -0.16 (-2.45%)
DCL 9.45 Decreased By ▼ -0.13 (-1.36%)
DFML 39.26 Decreased By ▼ -0.76 (-1.9%)
DGKC 96.96 Decreased By ▼ -1.12 (-1.14%)
FCCL 34.90 Decreased By ▼ -0.06 (-0.17%)
FFBL 81.20 Decreased By ▼ -5.23 (-6.05%)
FFL 13.53 Decreased By ▼ -0.37 (-2.66%)
HUBC 128.80 Decreased By ▼ -2.77 (-2.11%)
HUMNL 14.02 Decreased By ▼ -0.08 (-0.57%)
KEL 5.43 Decreased By ▼ -0.18 (-3.21%)
KOSM 7.27 No Change ▼ 0.00 (0%)
MLCF 44.75 Decreased By ▼ -0.84 (-1.84%)
NBP 62.00 Decreased By ▼ -4.38 (-6.6%)
OGDC 218.90 Decreased By ▼ -1.86 (-0.84%)
PAEL 38.75 Increased By ▲ 0.27 (0.7%)
PIBTL 8.74 Decreased By ▼ -0.17 (-1.91%)
PPL 194.51 Decreased By ▼ -3.37 (-1.7%)
PRL 37.71 Decreased By ▼ -1.32 (-3.38%)
PTC 25.38 Decreased By ▼ -0.09 (-0.35%)
SEARL 103.25 Increased By ▲ 0.20 (0.19%)
TELE 8.82 Decreased By ▼ -0.20 (-2.22%)
TOMCL 36.20 Decreased By ▼ -0.21 (-0.58%)
TPLP 13.70 Decreased By ▼ -0.05 (-0.36%)
TREET 24.60 Decreased By ▼ -0.52 (-2.07%)
TRG 57.63 Decreased By ▼ -0.41 (-0.71%)
UNITY 33.30 Decreased By ▼ -0.37 (-1.1%)
WTL 1.65 Decreased By ▼ -0.06 (-3.51%)
BR100 11,750 Decreased By -140.1 (-1.18%)
BR30 36,823 Decreased By -533.7 (-1.43%)
KSE100 108,760 Decreased By -2310.2 (-2.08%)
KSE30 34,119 Decreased By -789.7 (-2.26%)

SAN FRANCISCO: Instagram will pause features that users have campaigned against and complained make the social network too much like TikTok, according to a report in the Platformer tech newsletter Thursday.

Celebrity sisters Kim Kardashian and Kylie Jenner were some of the most vocal users to have posted messages on social media this week calling for the company to "make Instagram Instagram again" and stop trying to be like TikTok.

The slogan sprang from a change.org petition that had received more than 229,000 signatures as of late Thursday.

"Lets go back to our roots with Instagram and remember that the intention behind Instagram was to share photos, for Pete's sake," the petition read.

Instagram chief Adam Mosseri had responded to the controversy earlier this week with a video on Twitter in which he said the features were a work in progress, and being tested with a small number of users.

Changes included playing up short-form video, displaying it full-screen the way TikTok does, and recommending posts from strangers.

TikTok introduces several new features

"I'm glad we took a risk," Mosseri was quoted as saying Thursday in an interview with Platformer's Casey Newton.

"But we definitely need to take a big step back and regroup."

"If we're not failing every once in a while, we're not thinking big enough or bold enough," Mosseri said.

Mosseri argued that the shift to more video would happen even if the service changed nothing, as users increasingly share and seek video snippets.

"If you look at what people share on Instagram, that is shifting more and more to video over time," Mosseri said.

"We are going to have to lean into that shift."

Meta chief Mark Zuckerberg backed that position during an earnings call Wednesday, saying people are increasingly watching video online.

Both Meta and Google are among companies facing increased competition from TikTok for people's attention, and have launched their own versions of short-form video sharing.

Comments

Comments are closed.