Japanese brands and companies will be further exploring the Pakistani market through participation and promotion at the seventh Expo Pakistan Exhibition in October 2012. An exclusive pavilion is being set-up at the Expo Centre in Karachi, inspired by the "Japan External Trade Organisation" (Jetro), which enjoys the co-operation of numerous prominent Japanese companies operating across various industrial and commercial sectors of Pakistan.
Prominent sectors that have attracted Japanese investments and entrepreneurs include; automobiles, engineering, consumer items, etc. The key participants from Japan this year will be Toyota, Honda, Suzuki and Hino, displaying the latest models of their most popular cars, coaster and trucks in Pakistan. These Japanese automobile manufacturers in Pakistan also expect regulatory support from the Government of Pakistan, on matters relating to a comprehensive and stable regulatory policy for import of used cars into Pakistan.
They seek a new-entrant policy in this industry to create a level playing field for all players. They also desire strictly enforced controls over smuggled auto-parts and a policy to discourage under-invoicing of spare-parts and grey-channel imports.
Country Director of Jetro in Pakistan, Shiraishi expressed his confidence in the robust growth opportunities offered by the Pakistan markets and consumers, who continue to seek and patronise higher quality products from progressive and innovative companies. The exhibitors are enthusiastic about directly interacting with their customers and gaining more insight on their evolving needs and preferences.
Japanese automobile and technology companies have successfully operated in Pakistan over the past many decades. This reflects the contributions of Japanese enterprises in the development of Pakistan, through the creation of employment opportunities, technology transfers, innovative products and industrial best practices.
Setting up the Japan Pavilion at the seventh Expo Pakistan event will serve as a highly effective platform to showcase the innovations and developments achieved recently. There are approximately more than 68 Japanese / Japanese affiliated companies in the Pakistani market, who are offering numerous global brands with outstanding performance traits.
Jetro looks forward to offer a warm welcome to thousands of visitors at this Japan pavilion in Karachi Expo Centre, and will strive to ensure successful and pleasant participation for all those who seek to establish or strengthen business affiliations or collaborations with Japan.
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