AGL 39.55 Decreased By ▼ -0.45 (-1.13%)
AIRLINK 128.58 Decreased By ▼ -0.48 (-0.37%)
BOP 6.85 Increased By ▲ 0.10 (1.48%)
CNERGY 4.73 Increased By ▲ 0.24 (5.35%)
DCL 8.41 Decreased By ▼ -0.14 (-1.64%)
DFML 41.05 Increased By ▲ 0.23 (0.56%)
DGKC 82.20 Increased By ▲ 1.24 (1.53%)
FCCL 33.00 Increased By ▲ 0.23 (0.7%)
FFBL 74.00 Decreased By ▼ -0.43 (-0.58%)
FFL 11.89 Increased By ▲ 0.15 (1.28%)
HUBC 110.09 Increased By ▲ 0.51 (0.47%)
HUMNL 14.11 Increased By ▲ 0.36 (2.62%)
KEL 5.21 Decreased By ▼ -0.10 (-1.88%)
KOSM 7.48 Decreased By ▼ -0.24 (-3.11%)
MLCF 39.10 Increased By ▲ 0.50 (1.3%)
NBP 63.70 Increased By ▲ 0.19 (0.3%)
OGDC 192.85 Decreased By ▼ -1.84 (-0.95%)
PAEL 25.65 Decreased By ▼ -0.06 (-0.23%)
PIBTL 7.30 Decreased By ▼ -0.09 (-1.22%)
PPL 153.21 Decreased By ▼ -2.24 (-1.44%)
PRL 25.90 Increased By ▲ 0.11 (0.43%)
PTC 17.51 Increased By ▲ 0.01 (0.06%)
SEARL 80.80 Increased By ▲ 2.15 (2.73%)
TELE 7.67 Decreased By ▼ -0.19 (-2.42%)
TOMCL 33.30 Decreased By ▼ -0.43 (-1.27%)
TPLP 8.44 Increased By ▲ 0.04 (0.48%)
TREET 16.49 Increased By ▲ 0.22 (1.35%)
TRG 56.65 Decreased By ▼ -1.57 (-2.7%)
UNITY 27.55 Increased By ▲ 0.06 (0.22%)
WTL 1.38 Decreased By ▼ -0.01 (-0.72%)
BR100 10,510 Increased By 64.7 (0.62%)
BR30 31,121 Decreased By -68.3 (-0.22%)
KSE100 98,246 Increased By 447.3 (0.46%)
KSE30 30,659 Increased By 178.6 (0.59%)

It is simply amazing to watch the growing number of journalists, TV anchorpersons, presenters and even the newscasters, jumping on to the bandwagon of deserters, quitting jobs, heading to greener pastures and joining other media houses and channels at significantly enhanced remunerations. No problem there, for, it is the right of every individual to choose his or her employer. Channel-hopping seems to be the most competitive national pursuit!
However, what is noteworthy that this trend has not brought about any significant improvement in the quality and substance of the talk shows or programmes these individual are hosting or presenting. It is the same old run of the mill, mundane, quality deficient and hackneyed format that they have been following - nothing new, fresh, imaginative or substantive and to write home about! Even the verbiage of print editorials, guest panellists are the same, the same old faces, ranting, same untenable arguments, tasteless quips and the same uncouth behaviour by the known rowdies, across the political spectrum, to add unpalatable spice or efforts to increase ratings! The only significant, noticeable and blatant change the viewers, of late have been observing, is the conduct, theme and subject matter, being taken up and presented by both the print and electronic media of the country. The big media houses and TV channels are no longer impartial, fair, neutral and non-partisan, barring the minnows. The media, it seems, has fallen into two camps, ie, PPP and PML-N.

Copyright Business Recorder, 2012

Comments

Comments are closed.