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KARACHI: The Ethiopian Tourism Pavilion at the Karachi Feast received an overwhelming response, attracting an impressive influx of more than 25,000 visitors over the three-day extravaganza which concluded on Sunday.

H.E. Junaid Shah, Minister for Youth Affairs, Sports, Culture and Tourism, graced the concluding ceremony and lauded the Embassy of the Federal Democratic Republic of Ethiopia for introducing tourism and culture of Ethiopia in Pakistan.

H.E. Muhammad Kamran Khan Tessori, Governor of Sindh, and H.E. Jemal Beker Abdula, Ambassador of Ethiopia to Pakistan, opened the Ethiopian Tourism cubicle on Friday in the presence of a diverse audience, including Honorary Consul H.E. Ibrahim Tawab, members of the diplomatic corps, government officials, business community, media, and representatives from civil society.

On Saturday, Caretaker Minister for Federal Education and Professional Training, H.E. Madad Ali Sindhi, graced the Ethiopian Pavilion with his presence at the Karachi Festival on Saturday.

An industrious endeavor by the Embassy of the Federal Democratic Republic of Ethiopia in Pakistan emerged as a beacon of cultural richness and tourism allure during the Karachi Feast.

The Ethiopian Tourism Pavilion gave a captivating display of Ethiopia’s multifaceted culture, rich heritage, and unparalleled tourism offerings. The Ethiopian Coffee remained the center of attraction, drawing enthusiastic Karachiites to savor the distinctive flavors of Ethiopia.

The cultural performances by the Ethiopian Embassy elicited immense applause, further enhancing the immersive experience for the Karachi audience.

Expressing his delight over the three-day spectacle, Ethiopian Ambassador Jemal Beker Abdula extended heartfelt gratitude to the Bukhari Group, organizers of the Karachi Feast, for their unwavering cooperation and support in promoting Ethiopia’s culture and tourism.

He also expressed his gratitude for the people of Karachi who had shown immense love and strong attachment to Ethiopia which was a land of Bilal Habeshi and King Nejashi. This experience would serve as a bridge to connect them with their ancestral land, he added.

Describing Ethiopia as a land of breathtaking beauty, abundant natural resources, picturesque landscapes, lakes, mountains, and over 16 UNESCO World Heritage Sites, he urged the people of Pakistan to visit Ethiopia which was a land of origins.

Copyright Business Recorder, 2023

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Rehan Dec 26, 2023 01:14pm
Ethiopia should start visa free access to Pakistani passport holders if they really want to reap the benefits of this tourism event and response of Pakistanis
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Hilarious Dec 26, 2023 07:38pm
@Rehan , population first needs to learn basics of visa limitations, Ethiopia is doing better than Pakistan and all a visa free access will do is Pakistanis illegally immigrating. Hong Kong and Singapore used to be visa free too not too long ago, our people love to abuse any relaxation in policy, heck, they’d abuse it without any relaxation.
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Muhammad Muslemeen Dec 26, 2023 08:44pm
Its really important that central Asia and Africa should be explored. These region are within budget. These region should invite visitors in groups or delegations NO doubt high price visit of EUROPE and north America .are out of reach and visa restrictions.
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Muhammad Muslemeen Dec 26, 2023 08:46pm
Very very attractive offers if Africa open doors for BUSINESSES too
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Munir Dec 26, 2023 09:30pm
A visit free off visa to Ethiopia is the golden opportunity
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Frank Rispin Dec 27, 2023 11:41am
Seems strange for Eth to spend all this money to attract tourists from a nation that is NOT on the new list of 120 nationalities who can get Visa on Arrival.. But then Ethiopia has recently increased visa fee from 50 to 80 dollars. It is called intelligent marketing??
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Frank Rispin Dec 27, 2023 11:42am
@Rehan , Indeed but unfortunately those responsible for marketing Ethiopia as a tourist destination have strange ideas and certainly haven't heard of price elasticity if demand
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Frank Rispin Dec 27, 2023 11:44am
@Munir, Not the slightest chance. Pakistan not even in the 120 nations who can get Visa on Arrival at Addis.
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