AGL 40.00 Decreased By ▼ -0.16 (-0.4%)
AIRLINK 129.53 Decreased By ▼ -2.20 (-1.67%)
BOP 6.68 Decreased By ▼ -0.01 (-0.15%)
CNERGY 4.63 Increased By ▲ 0.16 (3.58%)
DCL 8.94 Increased By ▲ 0.12 (1.36%)
DFML 41.69 Increased By ▲ 1.08 (2.66%)
DGKC 83.77 Decreased By ▼ -0.31 (-0.37%)
FCCL 32.77 Increased By ▲ 0.43 (1.33%)
FFBL 75.47 Increased By ▲ 6.86 (10%)
FFL 11.47 Increased By ▲ 0.12 (1.06%)
HUBC 110.55 Decreased By ▼ -1.21 (-1.08%)
HUMNL 14.56 Increased By ▲ 0.25 (1.75%)
KEL 5.39 Increased By ▲ 0.17 (3.26%)
KOSM 8.40 Decreased By ▼ -0.58 (-6.46%)
MLCF 39.79 Increased By ▲ 0.36 (0.91%)
NBP 60.29 No Change ▼ 0.00 (0%)
OGDC 199.66 Increased By ▲ 4.72 (2.42%)
PAEL 26.65 Decreased By ▼ -0.04 (-0.15%)
PIBTL 7.66 Increased By ▲ 0.18 (2.41%)
PPL 157.92 Increased By ▲ 2.15 (1.38%)
PRL 26.73 Increased By ▲ 0.05 (0.19%)
PTC 18.46 Increased By ▲ 0.16 (0.87%)
SEARL 82.44 Decreased By ▼ -0.58 (-0.7%)
TELE 8.31 Increased By ▲ 0.08 (0.97%)
TOMCL 34.51 Decreased By ▼ -0.04 (-0.12%)
TPLP 9.06 Increased By ▲ 0.25 (2.84%)
TREET 17.47 Increased By ▲ 0.77 (4.61%)
TRG 61.32 Decreased By ▼ -1.13 (-1.81%)
UNITY 27.43 Decreased By ▼ -0.01 (-0.04%)
WTL 1.38 Increased By ▲ 0.10 (7.81%)
BR100 10,407 Increased By 220 (2.16%)
BR30 31,713 Increased By 377.1 (1.2%)
KSE100 97,328 Increased By 1781.9 (1.86%)
KSE30 30,192 Increased By 614.4 (2.08%)

ISLAMABAD: The Securities and Exchange Commission of Pakistan (SECP) has issued guidelines to Non-banking financial companies (NBFCs) involved in digital lending to ensure best practices in advertisements and call centre management.

The guidelines were designed to prioritize borrower protection and to prevent deceptive marketing and unethical call centre practices.

NBFCs licenced by the SECP are extensively promote their loans products through various social media platforms.

Digital lending NBFCs are dependent on call centre infrastructure, whether owned or outsourced, to conduct verification, manage recovery collection and provide customer services. Consequently, call centers have become an integral aspect of their business operations.

The SECP recognizes the need for responsible and ethical marketing practices and call centre operations. Responsible and ethical behaviour necessitates that NBFCs use transparency and honesty in their advertising, and that they make these standards a requirement for their call centres. The guidelines will aid NBFCs in adopting best practices in advertising and call centre management while ensuring borrower safeguards.

All NBFCs, involved in digital lending must adhere to these guidelines for marketing through various channels. This includes influencers and content creators, and call centre services, both in-house and outsourced. These guidelines are available at SECP’s website at http://surl.li/rrfqv

Copyright Business Recorder, 2024

Comments

Comments are closed.