Media arm of Synergy Group of Companies – Synchronize Media has now formed a strategic alliance with Carat – a brand of Aegis Media Group, in Pakistan October 10th 2012 – Karachi: Synergy Group has signed a partnership agreement with Aegis Group Plc – one of the leading Media and Communications Group, whereby both companies have entered into a strategic partnership to implement media solutions in Pakistan. As the first step of this partnership, Synchronize Media, Media Agency of Synergy will represent Carat, Media Agency of Aegis Group in Pakistan.
With this new association, Synchronize Media further strengthens its reputation as one of the leading media buying houses in Pakistan. Having recently earned the title of #1 media network by RECMA (Research Company Evaluating the Media Agency Industry www.recma.com), Carat has a proven global track record of one of the finest media agencies in the world. Together, Synchronize and Carat have now entered a path to a more focused-driven business growth.
Speaking at the occasion, Ahmed Kapadia, Managing Director, Synergy Group said, “Today’s alliance between Synergy Group and Aegis Group is a strategic partnership that will have long term impact on the media services in Pakistan. With an international alliance of such high stature, Synergy Group looks poised to achieve highest standards of excellence in media and communications services and aims to add the kind of value to the media space never perceived before by any media or advertising agency in Pakistan.”
Commenting on the partnership, Michael Nederlof, CEO Aegis Media, Middle East & North Africa said, “Pakistan has huge potential in media and I am pleased to announce that we have selected Synergy Group as our sole representative and partner for Carat in Pakistan. As a leading global media agency, this is an important step for us in expanding our global network in this part of the world. We feel that working together Carat and Synchronize Media will offer clients an increased level of local insight, combined with global scale.
During the signing ceremony, Ali Mandviwalla, COO, Synergy Group, said, “We are extremely proud of our new found association with Carat. Our partnership with Carat and its wonderful global reputation will certainly provide Synchronize Media that extra mileage to bring in technical expertise of highest global standards. As a result, we seek to serve our clients at par with international standards and offer cutting edge solutions.”
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