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Information and communication technologies have revolutionized numerous sectors, and agribusiness is no exception. Agriculture faces increasing challenges because of climate change, population growth, and the need for sustainable practices. ICTs offer transformative solutions that enhance productivity, efficiency and sustainability in agribusiness.

To enhance productivity and efficiency, the tools as GPS, drones, and remote sensors are being used that allow farmers to monitor crop health, and weather conditions with high accuracy. Precision Agriculture leverages these technologies to optimize the use of inputs like water, fertilizers, and pesticides, resulting in increased crop yield and reduced waste.**

Moreover, automation technologies, including robotic harvesters and automated irrigation systems, streamline labour-intensive tasks; these may reduce the need for manual labour as well as increase the precision and speed of farming operations.

Advanced farm management systems integrate data from various sources to provide real-time insight into farm operations. This may help farmers in making decisions regarding crop planning, resource allocation, and risk management and also improving overall farm efficiency. In digital marketplaces platforms enable farmers to access new technologies where they can sell their products directly to consumers.

This reduces the dependency on market intermediaries, often resulting in better prices and improved market access for smallholder farmers. ICT solutions help to manage the entire supply chain from production to distribution. Technologies like block-chain ensure traceability and transparency in the supply chain, which enhances food safety and reduce fraudulent practices.

Data analysis tools help to predict market trends, demand patterns, and potential disruptions by analyzing historical data and market signals, agribusiness can better align their production and marketing strategies to meet market needs. Furthermore, the essential feature is to monitor the climate and weather changes. ICTs provide accurate weather forecasts and climate data, which are crucial for planning the agricultural activities.

This information helps farmers to prepare for adverse weather conditions and make data-driven decisions to mitigate climaterelated risks. Sharing knowledge and building capacity is another factor in which ICT platforms facilitate the dissemination of knowledge and best practices.

Online training and modules, forums, and mobile apps provide access to agricultural research, expert advice, and peer support helping farmers to improve their skills and adopt innovative practices. Many smallholder farmers in developing regions lack access to reliable internet and modern devices, limiting their ability to utilize ICTs. There is often a gap in knowledge regarding how to effectively use these technologies.

In this regard, the training programmes are essential to empower farming community and agribusiness professionals.

While ICTs offer numerous benefits, there are challenges to their widespread adoption. These include limited internet access in rural areas, high costs of technology, and the need for technological training. Addressing these barriers is crucial for ensuring that ICTs can fully realize their potential in agribusiness.

Future developments in ICTs such as the integration of artificial intelligence and the internet of things, promise further advancement in agricultural practices. These facilities focus on innovation in crop production, pest management, and sustainable practices. They conduct trials and research to develop new varieties and technologies that may enhance agricultural productivity.

Facilities that provide education and training for farmers, helping them to adopt best practices and new technologies to improve their operations. As technology continues to evolve, ongoing investments in infrastructure, education and innovation will be key to unlocking the full benefits of ICTs in agribusiness sector.

Copyright Business Recorder, 2024

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