Atlas Honda unveils new model 'Pridor'

Pakistan will be amongst top 5 countries producing and exporting high quality motorcycles in next few years. This was stated by T Oyama, Senior Managing Director Honda Motor Company Japan at the launch ceremony of new model "Pridor". With the hard work of associates, Atlas Honda today stands at the turning point from where the sales and production will touch the ever highest in the history of the country, he said.
It is encouraging that after investing $35 million this year, Atlas Honda has increased its motorcycle production capacity to 750,000 vehicles annually keeping in mind the growing local demand, one of the largest motorcycle markets in the world, and export potential to regional countries, he said.
The leading motorcycle manufacturer is currently conducting a study for an expansion to 1 million units' production capacity, which is estimated to cost around an additional $50 million. He said that the seed of relationship sown by Atlas Group Pakistan's Yousuf H. Shirazi and Suichiro of Honda Japan, is today the oldest joint venture of Honda Motor Company anywhere in the world ie Atlas Honda Limited.
By launching yet another state of the art model "Pridor", surpassing all available technologies in the country, Atlas Honda has also proven its commitment to Pakistan's market, he said. He said that it is very encouraging to know that Government of Pakistan is supporting localisation in the country especially the recent decision of ECC, which is the highest forum of economic managers of Pakistan, depicts the government's localization friendly policy.
Aoyama GM Motorcycle Business Planning, Honda Motor Japan, expressed gratitude to the Pakistani customers for their confidence in Honda with the assurance that Honda will continue to bring new models with same great quality which is our hallmark. Aamir Shirazi President Atlas Group said that the presence of top management of Honda Japan is a source of encouragement for us all and we take it as an expression of their confidence in the product "Pridor". On behalf of Atlas Group and team members all over Pakistan, we express our resolve to make Pridor a great success and look forward to receiving the same great support from Honda Motor by way of more successful models.
CEO Atlas Honda, Saquib Shirazi while speaking on the occasion said that the state of the art driving machine "Pridor" exceeds the emission standards Euro II, while setting yet higher benchmarks to be followed by its competitors as our bikes are very attractive for low income mass markets, he mentioned.
He said that new technology goes hand in hand with new investment, "The vision of our government regarding new technology is very supportive for new investment to be brought in to the country. Atlas Honda is exploring huge export potential in 3rd world countries like Sri Lanka, Bangladesh, Afghanistan and some African countries.-PR