LAHORE: Pakistan China Chamber of Commerce and Industry (PCJCCI) collaborated with Punjab Food Authority Government of Punjab, Information and Culture Department Government of Punjab and Pak Connects to organize the Pak-China Chaha (Love) Mela a three-day cultural and trade festival from 21st February to 23rd February, 2025, at Wildlife Park (Safari Zoo), Lahore.
The main agenda of this event is to highlight the vibrant colours of culture, business, and entertainment, bringing together people from different backgrounds to celebrate and strengthen the strong bonds between Pakistan and China.
President PCJCCI shared that this festival will present the similarities and uniqueness of Chinese and Pakistani Food and will bring revolutionary changes in the present inundated system of disparities between public and private sector. This festival is more than just an event; it is a reflection of the deep-rooted friendship between Pakistan and China. Through cultural exchange, mutual appreciation, and collaboration, this festival aims to strengthen bilateral relations and enhance people-to-people connec-tions.
Asim Javed, Director General, Punjab Food Authority (PFA) shared that the festival promises a feast for the senses with an exciting array of food stalls featuring authentic Pakistani and Chinese cuisine. Visitors will have the chance to savor traditional flavours, indulge in signature dishes, and experience the culinary artistry of both nations.
Brig Mansoor Saeed Sheikh (Retd) Senior Vice President PCJCCI shared his views by saying that through cultural exchange, mutual appreciation, and collaboration, this festival aims to strengthen bilateral relations and enhance people-to-people connections. Additionally, it will serve as a platform to boost trade relations between Pakistan and China, opening new opportunities for businesses and investors from both nations.
Senior Representative from Pak-Connects shared that beyond food, the Pak-China Cultural Festival will host a mesmerizing Concert & Qawwali Night, bringing together talented artists from both countries to promote cross-cultural appreciation through music. Attendees can immerse themselves in the soul-stirring melodies of Qawwali and the dynamic beats of contemporary music, celebrating the harmony and shared artistic legacy of Pakistan and China.
Zafar Iqbal, Vice President PCJCCI and Salahuddin Hanif, Secretary General PCJCCI added that he Pak-China Chah (love) Festival is open to all and promises an unforgettable experience for families, food enthusiasts, music lovers, and cultural connoisseurs alike. Join us as we celebrate diversity, tradition, and the enduring camaraderie between Pakistan and China.
Copyright Business Recorder, 2025
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