ISLAMABAD: Jazz invested Rs53.9 billion in 2024 registering a 46.2 per cent year-on-year (YoY) increase to drive Pakistan’s digital and financial future.
In 4Q24, Jazz recorded 16.6 per cent YoY revenue growth, driven by a 53.1 per cent surge in digital revenues, reflecting the strong performance of fintech, entertainment, and enterprise solutions.
The DO1440 strategy continues to gain traction, with 4G users up 15.3 per cent YoY to 50.6 million, 4G penetration climbing to 70.7 per cent, and multiplying customers increasing 24.6 per cent YoY, reinforcing Jazz’s expanding digital ecosystem.
JazzCash strengthened its position as Pakistan’s leading fintech platform, with 19.7 million MAUs and issuing 143,000 digital loans daily. Gross transaction value surged to PKR 9.5 trillion in 2024. Its retail network expanded to 350,000 active merchants, while the active agent base grew to 122,000.
“Jazz is shaping Pakistan’s digital future as a Service Co, moving beyond connectivity to drive financial inclusion, cloud solutions, and AI-powered services,” said Aamir Ibrahim, CEO, Jazz. “With JazzCash, Tamasha, Garaj, SIMOSA, and FikrFree, we are building a Connected, Cashless, and Customer-Centric ecosystem—humbly empowering over 100 million people every month with seamless digital solutions.”
Jazz’s digital ecosystem is delivering transformative impact across industries: Tamasha, Pakistan’s #1 streaming platform, saw 17.1 million MAUs, streaming over 250 days of cricket, including the ICC World Cup and PSL, and expanding into EPL and the Paris Olympics.
SIMOSA, Jazz’s AI-powered lifestyle platform, grew 30 per cent YoY to 19.0 million MAUs, becoming a market leader in digital personal care. FikrFree, the first AI-driven insurance and healthcare marketplace, gained 1.4 million users and sold 790,000 policies since launch. Garaj, Jazz’s cloud platform, saw 74 per cent business growth in 2024, now serving 500+ enterprises with secure, localized cloud solutions.
Copyright Business Recorder, 2025
The article, originally published on March 21, 2025, was updated on March 24, 2025 to rectify an error in the company statement. The number of JazzCash transactions was presented as transaction volume, which was corrected to represent the accurate transaction volume of JazzCash in 2024.
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