The sixth generation, fifth triumph: the new BMW 3 Series has won the 2012 "Golden Steering Wheel" award presented by "Auto Bild" and "Bild am Sonntag". The latest version of the sports sedan has won this important international automobile award for the fifth time in the history of the model.
Norbert Reithofer, Chairman of the Board of Management of BMW AG, received the coveted trophy at a festive gala in Berlin. Third place in the "Convertibles and Coupés" category went to the BMW 6 Series Gran Coupé. BMW was also awarded the "Golden Advertising Steering Wheel".
The jury voted the current BMW xDrive marketing campaign winner of this prize, which was presented to BMW AG Chief Sales Officer Ian Robertson. All in all this made BMW the most successful manufacturer in this year's "Golden Steering Wheel" competition. For over thirty years now, the BMW 3 Series has regularly been listed among the winners of the "Golden Steering Wheel". In fact no other model has received the award more frequently than the BMW 3 Series.
The new BMW 3 Series Sedan has been on sale world-wide since February 2012. In Pakistan, Dewan Motors Private Limited has successfully launched the new BMW 316i in September 2012, and it has received an overwhelming response due to its numerous features and a very attractive price.-PR
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