Wateen Telecom, Pakistan's leading converged communications provider, participated in the prestigious Digital Marketing Conference 2012, held in Karachi on December 18, 2012. The Digital conference was held under the auspices of the Pakistan Advertisers' Society as a platform to bring together Pakistan's marketing and advertising communities on the subject of reinventing and reshaping marketing media.
The conference, which is EC-Pakistan's 2nd Digital Marketing Conference, was held under the theme of "Digital Marketing: Today, Tomorrow & Beyond" and was specially designed to keep an eye on present and future digital marketing/social media trends, tools, techniques and approaches, a Wateen media man said here on Thursday.
He said as the country's leading converged communications provider, Wateen Telecom acted as one of the headline sponsors for the event. Naeem Zamindar, CEO Wateen Telecom, also addressed the conference as a keynote speaker. Zamindar spoke of the increasing importance and role of convergence in Pakistan's telecommunications technologies during his address on Mobile Marketing. Specifically, Zamindar talked about mobile content and measurement, and how brands can work together with telecommunication companies such as Wateen to deliver content.-PR
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