ZRG International, the market leader in unified customer contact center and CTI solutions, presented innovative ideas and best practices in customer relationship management during a financial industry conference on Branchless Banking.
The one-day conference, organised by 1Link, was inaugurated by Kazi Abdul Muktadir, Deputy Governor, State Bank of Pakistan and was attended by over 250 leading professionals from the financial sector.
The Branchless Banking model will allow financial service providers to offer banking services to consumers without the need for setting up traditional style Brick-and-Mortar branches. The contact center would be the primary channel for delivering information and services to the customers in a timely and efficient manner.
"By adjusting the customer care program and fine tune some impactful areas such as the customer accessibility, processes, operational efficiencies, technology and monitoring, a business can get achieve greater customer satisfaction and spend less for doing it", said Ayub Butt, founder and chief executive of ZRG.
Ayub highlighted the upcoming concepts such as Home working, Social Media and the Big Data that offer great opportunities for a business in reducing costs and creating better customer engagement.-PR
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