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Bank Alfalah has announced the launch of "Alfalah Care - Health Insurance Plan for Senior Citizens" as the latest value-additional element of its existing Care account offering. Bank Alfalah's Care account was launched last year, with attractive rates of return especially customised for senior citizens.
This new innovative health insurance feature of the Bank Alfalah CARE account, aims to provide quality healthcare to individuals within the age bracket of 55 years to 75 years, in case of hospitalisation due to any illness or accident. This offering is part of the Bank's efforts to better understand specific customer needs of each segment and thereafter introduce holistic, tailored solutions to meet their requirements.
Bank Alfalah has launched this senior citizen's insurance product in Karachi, Islamabad, Rawalpindi, Lahore and Faisalabad. Starting with cost-effective health insurance premiums, no co-payment on availing facilities in network hospitals, sub-limits to cover diagnosis, surgeries and treatment of various illnesses and access to best available hospitals throughout the country, this is a unique solution for the Bank's existing and potential senior citizen customers to avail health benefits. Mehreen Ahmed, Group Head Retail South and New Initiatives at Bank Alfalah said, "In addition to mainstream banking products, Bank Alfalah continues to harness augmented solutions that provide security for the future and ensure the well being of our customers. In line with our aim to pursue a 'responsible finance' approach to banking, we are optimistic that this Senior Citizen's Insurance Plan will provide our Care account customers with the opportunity to avail cost-effective, quality healthcare at a stage when most required."-PR

Copyright Business Recorder, 2013

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