The new generation television commercials and public service messages prepared by the students of Institute of Communication Studies Punjab University enthralled audience in a creative and mesmerising event held at the university campus here on Sunday.
Ranging from the public awareness messages on various social problems to commercial advertisement of products as many as 26 students of BS Communication Studies screened their up to one-minute advertisements for evaluation in the ICS conference room. Public service messages comprised: "Need of energy conservation, no to waste water, no smoking, benefits of wearing seatbelt during travel while commercial ads are on soft drinks, furniture, fashion clothes and many other products.
The guest evaluators included renowned artist and founder of Rafi Peer Theater Salman Pirzada, PML(N) MPA and fashion designer Hina Pervaiz Butt, PU Director Student Affairs. Shahid Gul, while the programme was presided over by ICS in charge Director Dr Noshina Saleem and faculty member Shafia Bhatti, Sana Naveed Khan. Shaista Khawar co-ordinated the programme.
The event provided the students an opportunity to express their creative instinct and potential coming up with new generation ideas of TV commercials, which are not boring for the mass interactive audience of television in this era when audience has become time conscious with the power of remote control to switch to other channels in case of boring commercials. The students covered different topics and products showing a blend of advertisements, public relations and public awareness in an innovative way.
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