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The Karachi Chamber of Commerce and Industry (KCCI) has finalised arrangements for its 10th international three-day exhibition 'My-Karachi, Oasis of Harmony 2013', which will be held at Karachi Expo Centre from July 5. The chamber has invited Sindh Chief Minister Syed Qaim Ali Shah to inaugurate the event on July 4.
The purpose of holding this exhibition is to introduce and popularise 'Made in Pakistan' brand and promote positive image of the country in the world. The exhibition will act as a venue for building business-to-business linkages and strengthening business-to-consumer relationship. The international pavilion mainly designed for B2B will showcase the products of other countries as well as Pakistan. Leading Pakistani companies and foreign exhibitors will display their products at more than 250 stalls in five halls of the Expo Centre.
This year, besides large participation from domestic exhibitors, more than 100 foreign exhibitors and businesspersons from Thailand and Indonesia are visiting Pakistan to participate in the event. The chamber, which has been holding this mega event since last nine years, is expecting huge turnover of general pubic. President KCCI Haroon Agar in a statement said that the exhibition would be held from July 5 to 7 and would be open for both businesspersons and families.
He said that the KCCI started this mega exhibition in 2004 and it had received huge national and international acclamation. "In view of the event's significance, the Sindh government co-hosts the exhibition while the Trade Development Authority of Pakistan (TDAP) extends its full co-operation every year," he added. He further said that main objective of the exhibition was to project and promote the real image of Pakistan in general and Karachi in particular.
He said that over 700,000 visitors including businesspersons and ordinary people were expected to visit the exhibition. The KCCI President said that this year the Chamber had taken special measures to organise the event in more organised manner, with dedicated pavilions for the international participants, significant brands 'Made in Pakistan' and women entrepreneurs. He said that the participants from Thailand and Indonesia would also organise cultural shows while kids play area and food court had also been established. The visitors will also avail special discount on their purchases at the exhibition.

Copyright Business Recorder, 2013

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