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Fatburger, an internationally acclaimed quick service chain of gourmet burgers originating from US and introduced to Pakistan in 2013, has planned to increase the number of its stores in Pakistan from present two to five in next three years besides taking its investment to presently Rs 350-400 million to Rs 700 million. The next three stores are planned in Islamabad, Sialkot and a second one in Lahore.
The store started its operations in Pakistan from Karachi but built its largest outlet in Lahore (which is the biggest store of the brand world over) due to high demand of quality fast food and make its presence felt in a city, which is widely known as the food capital of Pakistan, where dining out is not just a culinary experience but a form of entertainment as well.
Ahsan Lateef, Senior Manager Operations of BIL Foods Limited - a public limited company incorporated in Pakistan, the brand's Master Franchisee - while talking to Business Recorder here on Tuesday said investment by Fatburger would benefit the local economy in a number of ways. To another query, he said that still more potential existed in Pakistani market for international food industry. He said the government should mobilise the local investor to collaborate with reputed international brands which would not only bring more investment but also generate employment and promote the soft image of the country in the international market besides making the local fast food sector following the international standards.

Copyright Business Recorder, 2013

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