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The CFA charter is a global gold standard that demonstrates an investment professional's expertise, skill, and ethical focus. It is a designation of distinction to the financial community and is recognised and sought by employers for their employees, respected by regulators, and increasingly demanded by private investors. The charter builds strength of character, ethical behaviour, and professional excellence in the financial world.
The CFA Program stands for / is recognised for excellence, not only in knowledge but in character of the individual. As such it is a touchstone for the whole financial industry, building discipline, character, and excellence in the financial world. Ethics, education, and integrity make up the foundation of the CFA Program.
CFA charterholders are knowledgeable, relevant, and place investor's interests first. They come to the table with experience. Training, experience, and a commitment to being a serious investment professional make CFA charterholders valued and trusted advisors.

Copyright Business Recorder, 2013

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