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Standard Chartered Bank arranged a match viewing for leading journalists and the chapter of the official Liverpool Fan Club - Pak Reds - in Karachi recently. The objective was to allow the sports journalists and fans to view an interesting match together, creating awareness about the Standard Chartered sponsorship of LFC and to commemorate the launch of the Road to Anfield Competition 2014.
Liverpool enhanced Premier League title credentials with a stunning 5-1 home victory over leaders Arsenal. Standard Chartered are proud sponsors of the Liverpool Football Club. The agreement was signed in 2010 and has been renewed last year. Over the last three years, Standard Chartered and Liverpool FC have reaped the benefits of their partnership through a number of initiatives - in particular, through a series of award-winning charitable and community-based campaigns around the world. Fans, players, legends and staff have come together on a number of high-profile occasions to highlight and help tackle global issues such as preventable blindness and HIV awareness.-PR

Copyright Business Recorder, 2014

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