Lucky Cement Limited (LCL), Pakistan's largest producer and leading exporter of quality cement, has joined hands with WWF Pakistan in hosting Earth Hour - world's largest volunteer campaign, throughout Pakistan. The campaign started with a school outreach program and awareness drive at its Pezu Plant in KPK province. The activities were led by cricket star Shoaib Akhtar who spoke to the KPK audience about the importance of saving electricity. This is the 3rd consecutive year of Lucky Cement's support to the world's largest volunteer campaign Earth Hour in Pakistan.
During the outreach program Lucky Cement and WWF Pakistan's team along with cricket star Shoaib Akhtar visited Lucky City School, Pezu and interacted with the school children. Students were thrilled to find the fastest bowler teaching them the importance of energy conservation.
Lucky Cement also arranged an interactive session where Shoaib Akhtar briefed employees about the purpose of celebrating Earth Hour. The employees vowed to switch off unnecessary lights at 8:30 pm on March 29, 2014 in order to show their commitment to save electricity. The event ended with symbolic candle lighting by Shoaib Akhtar. Talking about his experience the fastest bowler in the history of cricket Shoaib Akhtar stated, "It is indeed the responsibility of every individual to ensure that we do not just take away from Mother Nature but give something back to it as well. It was heartening to see the interest of Pezu residents in environmental issues. I am thankful to WWF and Lucky Cement for taking this initiative and bringing the message of sustainability to a remote are like Pezu. Their efforts are commendable."-PR
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