Yahoo on Wednesday began serving up Yelp reviews in US search results as it sought to win users away from Google. "We're thrilled to announce that we've partnered with Yelp," Yahoo product management senior director Anand Chandrasekaran said in a blog post.
Looking up businesses on smartphones, tablets or computers on Yahoo Search will trigger results that include Yelp user-generated reviews and ratings, according to Chandrasekaran.
Yahoo last week said that it will stop letting people sign into its online services using credentials from rival Internet titans Facebook or Google.
Yahoo portrayed the move as enabling the California-based firm to provide more personalised services and content to visitors, but it was also seen as part of a strategy to better target money-making ads.
Yahoo chief executive Marissa Mayer has overhauled the company's offerings and launched digital magazines as part of an effort to revitalise the aging Internet pioneer and to be at the center of daily online habits.
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