Pakistan's leading biscuit manufacturing company, English Biscuit Manufacturers (Pvt) Limited (EBM), joined the discourse on consumer rights and protection laws at the 'Putting the Consumer First' panel discussion held here on Thursday. The panel discussion was organised by Helpline Trust at a local hotel to commemorate World Consumer Rights Day. Yousuf Ali, General Manager Sales & Marketing, represented EBM at this panel discussion.
The objective of the event was to realise and promote the rights of consumers, and to demand the implementation of these rights for consumers' protection from market abuse and social injustices. The theme of the discussion covered a wide range of topics related to consumer protection laws, enforcement of standards and the role of consumer protection organisations in monitoring and enforcing these laws.
Speaking about EBM's philosophy of putting the consumer first, Yousuf Ali said: "Our consumers' health and satisfaction is our foremost concern. We enforce strict quality control at every stage of the manufacturing process, and ensure we address and resolve consumer complaints on high priority. We manufacturers endeavour to create excellent brands and keep our promise to our consumers. It is the responsibility of legislators and regulators to discourage counterfeit and low quality product makers, and provide a level playing field."
A. Hamid Maker, Founder Trustee of Helpline Trust, opened the event. Ms Sharmila Faruqi, Advisor to the Chief Minister of Sindh, was the Chief Guest of this event. Ambreen Waheed, Founder & Advisor, RBI-Responsible Business Initiative, was the keynote speaker.-PR
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