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Technology

Study shows teenagers aren't fond of Facebook anymore

Results of a recently conducted study have shown that now teenagers do not prefer the social media app Facebook as
Published June 2, 2018

Results of a recently conducted study have shown that now teenagers do not prefer the social media app Facebook as much as they are fond of other social media apps.

A study conducted in the US, published by Pew Research Center, showed that teenagers are giving up Facebook for other social media apps such as YouTube, Snapchat and Instagram.

The survey explored social media usage by teenagers and the impact of social media and smartphone access among the surveyed teenagers. It included 1,058 parents and 743 teenagers.

The results demonstrated that only 51% of the US teenagers between 13 to 17 years old use Facebook, a significant drop of 21% from similar study conducted back in 2015. The teenagers said they preferred Instagram, YouTube and Snapchat instead, as per Gizmodo.

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YouTube led the way in popularity among teens with 85% teens using the video streaming platform. Instagram followed with 72% popularity, whereas Snapchat had 69%. When questioned about which sites are used most frequently, only 10% teens referred to using Facebook, Snapchat was at 35%, YouTube was at 32% of the surveyed teens, and Instagram was most often used by 15%. Twitter, on the other hand, was at 3%, while Reddit and Tumblr were used by only 1% and less than 1% respectively.

Moreover, 31% teens believe that social media has a positive effect as it helped connecting with friends and family, whereas 24% responded to social media having negative impact referring to gossiping and bullying and 45% were neutral - neither positive, nor negative.

The number of smartphone owned has raised to 95% as compared to 73% in 2015. Around 45% said that they were always online as compared to 24% in 2015. There were also differences based on how much money different households earn, and also on gender and ethnicity, wrote The Guardian.

This poll indicates that with the passage of time, Facebook might lose its importance to other social media platforms.

Copyright Business Recorder, 2018

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