Zong, Pakistan's first and only Super 3G &4G telecom network recently concluded its Mega 'Zong Lakh Pati' offer. The campaign has been one of Zong's most successful campaign as more than 1.1 million Zong customers took part in it. The 'ZonG Lakh Pati' offer was a point based game where loyal Zong customers won cash prizes daily and weekly by simply participating via SMS and IVR.
The winners were announced on a daily and weekly basis under three categories: Random Lucky Draw Winners, Top Scorers and Surprise Prize Winners. This competition was a part of Zong's approach to honour its esteemed customers for their loyalty to the network. The campaign offered lucky customers a chance to win cash prizes of Rs 25,000 (2 prizes daily) and Rs 1.5 lakhs (2 weekly prizes), a bumper prize of Rs 2.5 million for two winners, and 20 Android powered smart phones.
Speaking about the promotional offer, Babar Bajwa, Executive Director Marketing, Zong said, "While it is important to ensure our customers have an amazing service experience, it is also important to make sure they are constantly rewarded for their loyalty. At Zong, we consider our customers the prime source of our success."-PR
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