Indus Motors Company (IMC) has pledged to educate its valued customers on the dynamics of car market in Pakistan in order to protect them from "premium" mafia. The company has appealed to the prospective buyers of different Toyota models for help, by refusing to pay premium and booking their orders on partial payments through its authorised dealers for timely delivery.
An official statement made by the company said that an impression is being given as if IMC is benefiting from on money being charged in the market. IMC vehemently denies this and on the contrary has been the loudest to voice against premium and the first company to offer partial payment bookings.
IMC said car premium is a menace that is hurting the industry. There is no economic sense in paying high premium to unscrupulous investors. We have streamlined our production to ensure delivery of most models within committed period. The customers who are not willing to wait are exploited by the investors. Willingness to pay premium, not only contributes to an artificial price hike but also makes things difficult for others genuine customers who are waiting for their deliveries.
The company does face challenges also when it refuses to give priority to influential customers and requests them to wait for their turn as IMC treats every customer vitally important and follows its policy of "first come first served". The statement said IMC governance model cannot favour unethical practice. IMC is continuously running awareness campaigns for the potential customers to educate them so they do not submit to any unfair demands over and above the prices regulated by the industry.
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