During a musical event at the United Nations General Assembly, UNICEF unveiled the IMAGINE project as part of celebrations for the 25th anniversary of the Convention on the Rights of the Child.
The IMAGINE project brings together artist Yoko Ono, renowned music producer and DJ David Guetta, UNICEF Ambassadors - including Katy Perry, Angélique Kidjo, Daniela Mercury, Priyanka Chopra, Yuna Kim - and a host of other high profile supporters with the aim of creating a unique moment in music history that will highlight the tremendous challenges children face the world over.
A new interactive digital experience, powered by TouchCast, will allow everyday people to record their own version of Imagine, John Lennon's iconic anthem of hope and peace, alongside their favourite stars, in what UNICEF hopes will be the largest ever global sing-along.
These individual recordings, and those of UNICEF's Ambassadors and other artists, will be made into a multi-lingual 'world' version of Imagine, produced by David Guetta. Everyone who records the song has the chance to have their vocals and videos used in the new UNICEF version of Imagine and in the accompanying interactive music video, created by TouchCast and TheBridge.co - both of which will be released in the lead up to New Year's Eve 2014.
"The Convention on the Rights of the Child asked us all to imagine a better world for children - and calls on all of us to make that vision a reality," said UNICEF Executive Director Anthony Lake. "The IMAGINE project gives people across the globe a chance to join a global movement for children, lending their ideas, their visions and, not least, their voices to advance the rights of every child, everywhere."-PR
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