Brand Pakistan is an initiative to celebrate the outstanding achievements and inspiring stories of Pakistanis from Pakistan and around the Globe. Its aim is to unite all stakeholders in developing a positive perception of Pakistan and in creating the blueprint for building Global Pakistani Brands. The first Advisory Board meeting of Brand Pakistan was held here with Ahsan Iqbal, Federal Minister for Planning, Development and Reform in the chair on Saturday.
Deliberation was made on ways to improve the national and global perception of Pakistan and the importance of engaging and motivating the youth by establishing University Chapters. The Board of Advisors also deliberated on actively engaging the media to devote time to positive coverage about Pakistan and creating a more balanced approach between negative and positive news. The role and importance of national character building and celebrating the vibrant and diverse cultures as well as focusing on the unifying elements instead of divisive ones was also stressed upon.
The Board emphasized the need to develop the template of building a strong export base and global Pakistani Brands. Other esteemed members of the Brand Pakistan Advisory Board who contributed their valuable ideas included Ijaz Shafi Gillani, Adm Mushtaq Rashid (Retd), Ms Nigar Nazar and Abbas Bilgrami. The Brand Pakistan Conference will be held in Islamabad on April 21 and 22, 2015.-PR
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