The Horlicks 16th Interschool Scrabble Championship was held on the 22nd February 2015 at the Marriott Hotel Karachi. Approximately 1,000 school-children from all over Pakistan with their families attended this event, which was the biggest collaboration between Horlicks and the Pakistan Scrabble Association (PSA) since their partnership began two years ago.
"Over the years people have stopped appreciating Scrabble as a game, so it is great to see that we actually have such an active organisation which trains children from very young age and enables them to compete an international level" said Sohail Matin CEO of GSK Consumer Healthcare Pakistan. "Events like these Brilliant Platform for both Horlicks and PSA to get children involved and foster their cognitive development." The partnership was base on brand's mission to nourish children's potential and enable them to achieve greater heights in what they choose to do, and explore opportunities.
"We aim to take the traditional of supporting Scrabble a long way so that the children of Pakistan benefit from this excellent platform, helping them sustain concentration and recall, which are skills they can leverage as part of their academics" said Matin.-PR
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