It gives me immense pleasure to witness the launch of IQF technology in Pakistan. For this landmark initiative I thank the management & teams of FFC, who like always, have given Pakistan another reason to excel as a nation. At this auspicious occasion, I am thankful to the investors, enablers, employees & managers who made this launch possible. I see the launch of FFF as beginning of a new chapter in advancing the domestic and export markets of Pakistan's agricultural produce. This is the time for farmers, producers, packagers and marketers to capitalize.
The good news is not only for the producers of vegetables and fruits but also for the consumers. People of Pakistan will now be able to enjoy their favorite vegetables and fruits any time of the year, with utmost freshness.
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