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World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. An international day to celebrate freshwater was recommended at the 1992 United Nations Conference on Environment and Development (UNCED). The United Nations General Assembly responded by designating 22 March 1993 as the first World Water Day.
Each year, World Water Day highlights a specific aspect of freshwater. In 2015, World Water Day has the theme "Water and Sustainable Development".
In 2016, the theme is "Water and Jobs," in 2017 "Wastewater" and in 2018 "Nature-based Solutions for Water".
2015 is a seminal year with the intergovernmental negotiations on the post-2015 development agenda. Given water's essential role for development, the focus of the 2015 World Water Day is on 'Water and Sustainable Development' with UNDP as the lead co-ordinator.
"Water is at the core of sustainable development" is a key quote in UN-Water's 'Strategy to 2020'. Yet few fully understand what sustainable development means - and if they have a definition, it likely differs from another person's. This is why World Water Day: The 2015 Campaign will tell the sustainability story around water. It aims to raise awareness and inspire global action. For this to happen, there needs to be strong learning component as sustainability means weaving water into a wide range of issues, from WASH to energy, from food to industry. Learn more and visit website.

Copyright Business Recorder, 2015

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