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Lifebuoy received an accreditation from the Royal Society for Public Health's (RSPH) recently. The accreditation recognises Lifebuoy's hygiene education efforts with respect to hand washing with soap as a disease-prevention measure.
As a recipient of RSPH accreditation, Lifebuoy will proudly carry the RSPH logo - a demonstration that the brand's behaviour change campaigns have been independently verified. Lifebuoy and RSPH will work together to improve hand hygiene education, and with this partnership, Lifebuoy hopes to further encourage families to trust in the simple act of hand washing to save lives.
Raheel Pasha, Personal Care Director Unilever Pakistan said, "It is an honour to be awarded this distinction by RSPH, which is one of the oldest public health bodies in the world."-PR

Copyright Business Recorder, 2015

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