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Mobilink won top honours at the 8th Annual CSR Excellence Awards 2014, which were conducted by the CSR Association of Pakistan. The telco received the award under the 'Innovation' category for its Corporate Social Responsibility (CSR) activities which were greatly endorsed as one that leverage business strengths to offer high impact social solutions.
The judges were particularly impressed by Mobilink's mLiteracy programme that provides good quality education to the rural females of Pakistan. The telco uses its business model to provide education over cell phones to learners not served by traditional education channels in association with UNESCO and other reputable international partners. Omar Manzur, Head of Corporate Communications, Mobilink said, "An educated and healthy society is Pakistan's key to ensuring a better future for Pakistan. This award is a recognition of the efforts that we have made under the pillar of education as part of our Corporate Responsibility initiatives. "-PR

Copyright Business Recorder, 2015

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