Fashion Pakistan Week: four designers vie for Bank Alfalah's Rising Talent Award

Four emerging fashion designers showcased their talent through Bank Alfalah's "Rising Talent-Discovering the Potential of Pakistan" platform at the opening of Fashion Pakistan Week (FPW).
Bank Alfalah's Rising Talent Programme aims at motivating, inspiring and recognising young and upcoming talent in the country and providing them with opportunities to showcase their talent.
Last year, Bank Alfalah announced the first of its kind "Rising Talent Award" at the Fashion Pakistan Week. Through the award, the Bank provides a prestigious platform for four young designers to showcase their designs and also gives a cash award of Rs 500,000 to the most promising upcoming designer. Hassan Riaz and Momal Zia from the Pakistan Institute of Fashion Design and Rimsha Shakir and Shehza Azhar from the Indus Valley School of Art and Architecture will contend for the Rising Talent Award at FPW this year. The winner will be chosen through a transparent online voting process.
Speaking about the Rising Talent Programme, Atif Bajwa, President & CEO of Bank Alfalah said: "Bank Alfalah has always supported entrepreneurs and individuals with potential to contribute to the country's economic growth. Through the Rising Talent Programme, we encourage and provide meaningful opportunities to deserving and talented youth. The Programme also aims at enhancing the image of Pakistan by showcasing stories of optimism and ingenuity."-PR