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Like other parts of the globe, World Press Freedom Day will also be observed in Pakistan on 3 May (Sunday). World Press Freedom Day is the day designated by the United Nations to create awareness about the importance of freedom of expression. This year, the theme of the day is: "Let Journalism Thrive! Towards better reporting, gender equality and media safety in the digital age."
World Press Freedom Day was proclaimed by the UN General Assembly in December 1993, following the recommendation of UNESCO's General Conference. Since then, 3 May, the anniversary of the Declaration of Windhoek is celebrated worldwide as World Press Freedom Day. It is an opportunity to celebrate the fundamental principles of press freedom; assess the state of press freedom throughout the world; defend the media from attacks on their independence and pay tribute to journalists, who have lost their lives in the line of duty.
To mark the day, all affiliated unions of journalists will organise different programmes, including rallies and gatherings in order to create awareness among the working journalists about their rights, professional responsibilities as well as countering threats of different natures.
Media freedom and access to information feed into the wider development objective of empowering people. Empowerment is a multi-dimensional social and political process that helps people gain control over their own lives. This can only be achieved through access to accurate, fair and unbiased information, representing a plurality of opinions, and the means to actively communicate vertically and horizontally, thereby participating in the active life of the community.
However, in order to make freedom of expression a reality, there must be:
-- A legal and regulatory environment that allows for an open and pluralistic media sector to emerge;
-- A political will to support the sector and rule of law to protect it;
-- Laws ensuring access to information, especially information in the public domain; and
-- The necessary media literacy skills among news consumers to critically analyze and synthesize the information they receive to use it in their daily lives and to hold the media accountable for its actions.
These elements, along with media professionals adhering to the highest ethical and professional standards designed by practitioners, serve as the fundamental infrastructure on which freedom of expression can prevail. On this basis media serves as a watchdog, civil society engages with authorities and decision-makers, information flows through and between communities.
The fuel that drives this engine is information and therefore access to information is critical. Freedoms of information laws, which permit access to public information, are essential, but so are the means by which information is made available, be it through ICTs or the simple sharing of documents.
Information can change the way we see the world around us, our place in it, and how to adjust our lives in order to maximize the benefits available through our local resources. Fact driven decision-making can significantly alter our political, social and economic perspectives. Therefore, open and pluralistic media are, perhaps, most precious when they simply provide the mirror for society to see itself. These moments of reflection are instrumental in defining community objectives, making course corrections when society or its leaders have lost touch with each other or gone astray.
The right to access information can be interpreted within the legal frameworks that support freedom of information as it applies to information held by public bodies, or in a wider sense to encompass both access and circulation of information held by other actors, where it becomes intrinsically linked to freedom of expression.
Ensuring freedom for the media around the world is a priority. Independent, free and pluralistic media are central to good governance in democracies that are young and old. Free media:
-- Can ensure transparency, accountability and the rule of law;
-- Promote participation in public and political discourse, and
-- Contribute to the fight against poverty.
An independent media sector draws its power from the community it serves and in return empowers that community to be full a partner in the democratic process.
Freedom of information and freedom of expression are the founding principles for open and informed debate. New technology will continue to evolve and allow citizens to further shape their media environments as well as access a plurality of sources. The combination of access to information and citizen participation in media can only contribute to an increased sense of ownership and empowerment.
Joint Message for 2015 from the UN Secretary-General, the UNESCO Director-General and the UN High Commissioner for Human Rights.
This is the theme of World Press Freedom Day this year.
In 2015, States are accelerating to reach the Millennium Development Goals and shaping a new global sustainable development agenda. Freedom of expression and press freedom are essential to success at every level.
For peace to be lasting and development to be sustainable, human rights must be respected. Everyone must be free to seek, receive and impart knowledge and information on all media, online and offline. Quality journalism enables citizens to make informed decisions about their society's development. It also works to expose injustice, corruption, and the abuse of power.
For this, journalism must be able to thrive, in an enabling environment in which they can work independently and without undue interference and in conditions of safety. The world has recently witnessed horrendous attacks against journalists at least one journalist is killed each week, in conflict and non-conflict zones. We must redouble efforts to enhance the safety of journalists and put an end to impunity, and this is the goal of the UN Plan of Action on the Safety of Journalists and the Issue of Impunity, spearheaded by UNESCO and supported by other UN entities.
We need every voice to speak out and be heard - especially those of women. Twenty years after the Beijing Declaration and Platform for Action, women remain underrepresented throughout the media, at decision-making level but also in the coverage of issues. We cannot let this stand. Men and women must participate equally in making and sharing the news.
Freedom of expression and press freedom are not luxury attributes that can wait until sustainable development has been achieved - it is an enabler for the enjoyment of all human rights and, therefore, vital to good governance and the rule of law.

Copyright News Network International, 2015

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