Khushhali Bank Ltd (KBL) recently announced the launch of its "Khushhali ATM/Debit Card" as part of its efforts to address the growing need of its emergent customer base. Currently the bank will issue the ATM/Debit card to its customers as part of KBL's liability product offering. The card can be used at ATMs connected to 1Link, MNET and (ORIX) POS machines throughout Pakistan.
In December 2014, the State Bank of Pakistan granted permission to Khushhali Bank to get into a strategic partnership with United Bank Limited (UBL) for outsourcing its Issuer (card management) set up, entailing Call Centre services and Switch facilities. KBL is determined to enhance its alternate delivery channels in order to leverage the transaction cost. With the launch of the ATM/Debit card, KBL unlocks the opportunity to serve its customers outside the bank branches.-PR
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