BRIEF PROFILE OF CHENONE STORES LIMITED

The foundations of ChenOne Stores Limited (the company) were laid down in the year 1997. The company was incorporated under the Companies Ordinance, 1984 on 25 July, 1997, as a private limited company. The company was converted into a public company with effect from April 18, 2003.
In 1997, ChenOne, a pioneer in the retail industry, opened its first branch in Jinnah Super, Islamabad. This was the first store of its kind in Pakistan offering the complete range of Fashion clothing & footwear, Bed Linen, Kitchen Accessories and Furniture. The tremendous success and acceptance of the idea reflected the maturity of our customers on one hand, and on the other hand, prompted ChenOne to open branches nation-wide.
The "ChenOne" brand symbolises the fast changing face of the global clothing and textile trade with a focus on the ultimate customer - a global customer characterised by awareness and a desire to follow the latest fashion trends. Creativity and innovation in fashion and design is seen as a major asset for the future control of markets. With in-house marketing specialists' and designers' team, the Company customises designs and packaging according to regional and customer specifications. Our group Chairman's visualisation of ChenOne Stores, a complete family fashion store, was to cater to such consumers in Pakistan and in international markets and to position Pakistan as a fashion producing country.
ChenOne offers exquisite fashion apparel for ladies, gents & kid's garments, premium quality home textile products, a collection of stylish home accessories that encompasses a wide range of decorating styles; kitchen accessories, hand painted crockery, shoes, belts, ladies bags, imported stuff toys, oppulent furniture, unique interior decoration products, dry arrangements and lingerie.
Offering complete range of products related to textile and home furnishing, interior design consultancy services are also being provided, which are absolutely free to all ChenOne customers.
The major ingredients in the success of ChenOne are the high quality of products, trendy designs, large variety and best customer services. ChenOne is the first fashion store backing its product quality with a warranty.
Currently, We operate in following four major segments under the umbrella of the ChenOne; Retail Stores - ChenOne, Retail Stores - House of Chenab, Corporate Business both local and export/overseas business, ChenOne LLC, CGI-UAE and the Furniture Factory
ChenOne is actively working on expanding its retail footprints in Pakistan. Currently we have 31 stores across Pakistan with 14 stores in North Region, 4 in South region and 16 in Central Region. There are several more locations on the brand's radar that are going to be soon turned into stores. We will soon be opening stores in Hyderabad, Gujranwala, Karachi Malir Cantt, Quetta and Peshawar.
Another segment of ChenOne business is the House of Chenab. These stores cater to the needs of average/middle class customers. The idea behind is to generate high sales volume with minimum margin without compromising quality of products.
ChenOne takes high class living & alluring lifestyle a step further with the introduction of its business development service entitled to serve a touch of class & the trademark ChenOne lifestyle to the corporate industry.
ChenOne's business development department is aimed at the corporate sector, which includes the hospitality industry, ie hotels, prestigious clubs, restaurants, civil & armed forces guest houses, government & private institutions and local & multinational companies. This department offers a wide range of co-ordinated concepts in bed linen, bed basics, curtains, table linen, furniture, bath & kitchen accessories & other home apparels.
This segment caters the need of our corporate clients. Some of our corporate clients include, PC Dubai, Pakistan Steel Mills, Karachi, Pakistan Services Limited - PC/Marriott chains of hotel, Malaysian embassy, Sareena Tajikistan, Ufone, DHA club, President house, Prime Minister house, Royal Palm Golf and Country Club, Lahore, Lahore Gymkhana & services club and Pakistan Institute of Fashion and Design (PIFD).
ChenOne has also been manufacturing Furniture since 2001 in its own unit located at Khurrianwala, Faisalabad. Furniture Factory has all the basic machinery, substantial raw material, latest wood seasoning plant and related equipment, and wood stocks at its back up. It is catering the demand of ChenOne retail, corporate segment and export/overseas business both.
Chen One has introduced new and latest concepts in the furniture business since its inception, in its leased out unit from sister concern Chenab Limited, located at Khurrianwala, Faisalabad. It provides employment to 300 skilled workers and technicians.
ChenOne furniture is considered as the trend setter in Pakistan, it features innovative furniture ideas for home and business. It is sold across the country in company's own outlets. It is also exported to UAE and Saudi Arabia for sale at its outlets. This business is growing and has a big potential, particularly for export. Handmade furniture is considered a specialty in the UAE and other markets. Our country is blessed with highly skilled craftsman and intelligent designers. There are many female professionals engaged with the company in this and other sectors.
To contrive the brand assemble into the concrete fabrications, ChenOne has raised the Multan Tower, an exalted superstructure in the embankments of Multan City. The tower is equipped with state of the art business facilities at its 7 absolutely capacitated floors and is situated on Abdali Road, Multan. Its total covered area is around 112000 sq ft.
ChenOne is legally and functionally independent and separate from its Parent Company; Chenab Group. The associated undertakings under the umbrella of ChenOne include ChenOne Services (Private) Limited under which ChenOne provides top notch services in the field of hospitality to customers. As a first step company has opened 3 restaurants in Lahore; La Atrium, Lebanese Lounge and Luna Café.
Then another undertaking of ChenOne is CGI LLC, UAE. A Company incorporated under the laws of UAE and engaged in trading of Bed Linen and allied textile products primarily supplying these items since 2002 to various trading houses and retail chains like Carrfour; Panda; Geant; Co-operative Stores of Different states of UAE; Home Centers; Homes R US; Lulu and many more in the Gulf Region.
ChenOne LLC, UAE is yet another project of ChenOne. ChenOne has the pride having launched chain of stores under the name and style of CHENONE LCC in 2000. Right now we have a reasonable spread in GCC with 8 stores situated in Dubai, Abu Dhabi, Al-Ain, Ajman, Makkah & Riyadh.
To cater the export business of ChenOne Group companies, we have Abduallah Enterprises. The notion of giving back to the community is well espoused by ChenOne with the establishment of ChenOne Foundation; Corporate Social Responsibility as it is typically
named, is relatively a newer concept in Pakistan Corporate Sector .But ChenOne feels beholden from the society it is operating in since last so many years and bears a genuine responsibility to pay back for the patronage to its stakeholders that is the community it is functioning in. The ChenOne board of directors includes, Muhammad Kashif Ashfaq - CEO/Director, Muhammad Rizwan Latif - Director and Muhammad Umair Javed