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PepsiCo Pakistan has launched a heatwave and dehydration relief programme in Karachi, to provide support against the heatwave that has caused over 1,300 deaths due to heat-stroke and dehydration as temperature continues to soar beyond 45°C. According to an announcement of the company here on Wednesday, in the first phase (week of June 21st) PepsiCo donated 2,400 water bottles to JPMC, Patel Hospital and Medicare Hospital in Karachi. In phase 2, PepsiCo will provide awareness about heat-stroke prevention and hydration kits (consisting of water bottles and ORS sachets) through credible organisations.
PepsiCo is targeting to distribute 100,000 water bottles in this programme. This relief drive is another CSR initiative by PepsiCo in recent times, to help the affected people following the success of 'Lighting Up Lives programme' to lighten up and uplift the lives of less fortunate people by installing safe, environment-friendly and sustainable solar bulbs in refugee camps.-PR

Copyright Business Recorder, 2015

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