Clipsal is world famous as Australia's number one brand of electrical accessories. A market leader in electrical accessories, data communications, industrial and home automation markets, the Clipsal name continues to grow from strength to strength.
Clipsal Australia's vast product range is largely manufactured in Adelaide at Clipsal new home at Gepps Cross, from Clipsal's traditional home at Bowden signals a consolidation of the company's South Australian operation, Regional satellite factories also operate in Strathalbyn and Wingfield, South Australia and Ringwood, Victoria. These factories create employment for over 1,500 people Australia wide.
In the export arena, Clipsal has met with great success and is now the number one brand throughout Asia. In late 2003, the Clipsal brand joined Schneider Electric to become Clipsal Australia. With the backing of the world's biggest electrical company. Clipsal is now poised to be a major player in global markets and aims to be the number one electrical product brand name in the world.
Clipsal Australia is also well known as the naming rights sponsor of the hugely successful Clipsal Adelaide 500 V8 Supercar Race, often referred to as 'The Clipsal'. It was during the 2007 event that Clipsal launched their major consumer campaign, 'Living Electrical', with the aim of reaching the 150,00 consumer who will build a new home or renovate their existing home each year.
Why Clipsal? For more than 85 years, this proud company has been manufacturing products in Australia to the world's best practice. Quality and safety go hand in hand. Don't settle for cheap imports; insist on Clipsal products and know that you're getting quality.
Clipsal Divisions To ensure adequate support for Clipsal's vast product range, four distinct business units have been created. Clipsal comprise of four individual business units giving Clipsal the ability to specialise in all areas of producing and supplying electrical products to Commercial, Industrial and Domestic markets.
-- Clipsal Electrical Accessories
-- Clipsal Industrial
-- Clipsal Integrated Systems
-- Clipsal Datacomms
Where it all began
Clipsal's proud history began in 1920 when Alfred Gerard developed the product that gave the company its name, an adjustable, one size "Clipsal" metal conduit fitting.
Under the leadership of Alfred's son Geoff, the company spearheaded several manufacturing breakthroughs, including the first all-Australian switch in 1930, and pioneering the use of thermoplastics in 1950.
Number 1 in Asia & Australia
In 1976 Geoff's son, Robert Gerard AO took over the reins of the business with a plan to make Clipsal one of the biggest electrical accessory brand names in the world. His perseverance in Asia led to a strong trade partnership with the Lo Family of Gold Peak Industries in Hong Kong to become the number one brand throughout Asia. In Australia, Robert's inspirational leadership played a vital role in increasing the visibility of the Clipsal brand by producing a bigger range of products than its competitors backed by increased levels of service to the electrical contractor.
Marketing Initiatives to Strengthen the Brand
Over the years Clipsal Australia has grown and evolved with great success. Their marketing initiatives and consumer campaigns ensure commitment to valued customers. Some of the more prominent initiatives include - Club Clipsal international, Demand The Brand, Clipspec and The Essential Checklist.
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