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The conversion of Gujranwala Business Centre set up by the Small and Medium Enterprises Development Authority (Smeda) at a cost of Rs 98.78 million, into an independent company is currently under process by the government departments concerned.
Sources in Smeda told Business Recorder that the centre was set up within a period of four years in collaboration with the Gujranwala Chamber of Commerce and Industry that provided land worth Rs 50 million. The major objective of the project is to provide a single platform to facilitate SMEs to display their products for marketing at national and international levels.
According to the sources, Gujranwala, which is playing a major role to support the economy of Pakistan, is considered as an industrial hub. At present Gujranwala industry encompasses various potential sectors including light engineering, sanitary, tiles, leather, ceramics, plastics, auto, fans, cutlery, agriculture, light households and textiles.
Industries in Gujranwala clearly show broad range of products ranging from textile to high-end engineering goods. Looking at the present scenario of the Gujranwala industry, it has been proved that due to limited presentation and exposure, Gujranwala huge potential is still not properly exploited, sources added. Gujranwala Business Centre is providing facilities which promote industrial development and help entrepreneurs to get more exposure for business expansion. Introduction of latest technology and display/presentation of product are the core attraction of Gujranwala Business Centre. The centre would play a pivotal role in bringing this hidden potential of Gujranwala industry.
The centre is also helping those businessmen who cannot sell their products because of unavailability of resources for proper marketing as they can get a chance to present their products at a very reasonable expense. The centre is benefiting the small and medium enterprises to display their products, marketing services, meeting rooms, hosting services and library services. The renowned consumers supply chains have started procurement of plastic furniture, utensils, leather products and melamine items.

Copyright Business Recorder, 2015

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