Hi-Tech Lubricants, soon to be a publicly listed company, has introduced new user friendly and ergonomically attractive packaging for its leading machine lubricants brand-ZIC Oil, along with the introduction of new and simplified brand classification. The Company has initiated the launch campaign in the presence of representatives from its Principal Company, SK Lubricants of Korea, and a cross section of Hi-Tech Lubricants dealer network.
The CEO of the company, Hassan Tahir, in his speech stated that whereas the overall objective of the introduction of the new packaging was to create an ease in the handling of the company's fuel economy lubricants through attractively designed plastic containers, however the other reason was to deal with the issues of fake oil available in the market.
He said that due to the growing demand for ZIC brand lubricants, it is important for the company to change its packaging designs after every 5-6 years so that we can counter the issue of the fake oil available in the market. He said that the introduction of new packaging imposes a major cost on the company, however as the use of fake oil can rather cause damage to the customer's machinery and transport, therefore it is our duty to do everything to save them from spurious lubricant brands.
Hassan Tahir further said that the new packaging provides an easier to handle packaging to ensure the availability of a consistent quality of our top lubricant brand under extreme temperature and pressure environments. The new packaging also ensures zero spills and contains a super strong adhesive seal to prevent leakage or wastage of oil during handling, transportation and distribution arrangements, he said. Side by side the new packaging, the company has also simplified its brands by introducing the lines of X3, X5, X7 and X9 brands in ZIC X series. The CEO stated that the new brand names would be easy to recall, pronounce and recognise. With the introduction of the new double handle containing bottles with simplified brand names, it would become easier for the customers to choose the preferred quality of ZIC lubricants according to their choice. The Company plans to hold similar launch events in many other cities of the country before the start of its road shows for the upcoming IPO of the country, which shall be the first ever IPO from a company exclusively engaged in machinery lubricants supply and packaging.
Hi-Tech Lubricants Limited is the leading machinery lubricant supply company of Pakistan, which boasts a sizeable market share in almost all the related market segments of the country. Hi-Tech's product portfolio, under the brand name of "ZIC," includes a wide range of specialty lubricants in automotive, industrial and marine segments, which are imported from SK Lubricants Ltd, South Korea, ensuring highest quality and maximum protection against engine and machine wear.-PR
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