Since Oreo's inception in Pakistan, the brand has always tried to highlight the special bond that exists between families. In order to value these relationships, Oreo first brought to light the connection a father shares with his child which has now been followed by their recent sibling bonding campaign. The complete Oreo experience has been expanded to the ground level by engaging university and college students of Karachi, Lahore and Islamabad in fun-filled activities.
The campaign introduced for the university and college students of Karachi, Lahore and Islamabad. The hashtag "OreoBond" was used throughout to upload selfies with Oreo, video messages by students for their siblings, as well as their Paint with Oreo and Snack Hack creations. Several Oreo lovers posted pictures along with their siblings to show love for their dear ones on "OreoBond."
In Karachi, Oreo visited top educational institutes including NED University, IOBM, FAST University, MAJU, Iqra University and Karachi University. In Lahore, Superior University, FC College, University of Lahore and Punjab College were some of the institutions covered.
The one day activation is a complete package of fun and intellectual development for the students, allowing them a platform where they can perform and gain recognition for their brilliant culinary and artistic skills. Speaking on the initiative Senior Brand Manager, Mohammad Sabir, said, "Oreo with its latest campaign kick started this activity not only to celebrate the bond of siblings but the special bond that Oreo helps create between friends and family.-PR
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